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Segmentation

Segmedica is a leader in large and small scale segmentation. We are not only innovators in the techniques used, but more important we are reliable guides and coaches through the process.

Segmentation needs to be founded on a solid marketing process; we ask the penetrating questions up front to ensure that your project goes well and produces an actionable result.

Our proprietary tools includes a cutting edge “Needs Based” segmentation consisting of…

     
  • Proven batteries of psychometric questions and images.
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  • Customizable segmentation software.
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  • Multi-phasic questioning: a methodology for enabling us to manage large choice models with relatively few questions and achieve sharper segmentation.
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  • Structural Equation Modeling (SEM) to enable us to combine qualitative and quantitative inputs as well segment non-homogenous populations.
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  • Methodologies for segmenting physicians and patients together to add additional insights especially around compliance.

Our segmentations result in rich, personality based segment descriptions which bring the segments alive in a very real way and provide guidance for optimal positioning and communication.

Whether you need to segment physicians, other HCPs or patients, or even institutions such as hospitals and MCOs, Segmedica is the logical choice.