Segmedica

Segmedica is sponsoring a vendor free, complimentary conference to take place in Bridgewater, NJ on June 12, 2012

Segmedica will be attending the Annual Pharma Market Research Conference being held February 7th-8th at the Hilton Parsippany, New Jersey.

Peter Simpson’s article, “Global Yardsticks for Market Research” was published in PBIRG’s Summer 2011 Newsletter

Peter Simpson, Segmedica Principal, lends his views on “Managing Change in Healthcare Market Research” in the May 2011 edition of PharmaVoice.

Segmedica’s Client Services Director, Tammy Ryerson, was recently named one of HBA’s Rising Stars of 2011 in the May Edition of PharmaVoice!

Don’t miss Segmedica at the 2011 PBIRG Annual Conference at the JW Marriott San Antonio Hill Country, San Antonio, Texas, May 15-18, 2011.

As more and more pharmaceutical sales reps have been deployed in the field, it is becoming extremely difficult to gain access to physicians…

It is a physiological fact that some of us best comprehend the big picture about something and others of us do best with the details. Some psychologists believe that our detail orientation is an unconscious decision that we make at an early age based on a traumatic event in our lives. However it arises, knowing the distribution of big picture and detail people within your target audience is a major advantage in the communications war.

This article provides an overview of behavioral science research techniques that are being applied to medical marketing research. These techniques enhance existing qualitative and quantitative methodologies in a number of different way…

The principle of Patient Push is that patients are induced to present symptoms and, potentially, suggest a solution to their physician. Where the sponsoring drug is the obvious choice for the condition, the patient push element is limited to encouraging patients to show up at the physician’s office.