Customer LoyaltyOne of the most significant challenges facing companies today is how to develop stronger customer commitment to their product or service.
Traditional satisfaction research focuses on how well the company performs across a range of areas including product performance, sales support, call center performance, etc. Segmedica goes one step further by applying its unique batteries of psychometric questions and images to better understand what is driving customer satisfaction and how to leverage this to create strong customer commitment and loyalty.
Segmedica provides a wide range of tools to support your customer satisfaction program from simple web based surveys for tracking customer/patient/physician satisfaction to conducting more advanced needs based research. Segmedica also offers robust customer satisfaction segmentation using Segmedica’s proprietary methodology grounded in psychology.