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Segmedica Educational Outreach
Posted: May 12, 2013Looking for Something New for Your Research? Try the Segmedica Education Outreach
...Read MoreSegmedica News and Announcements
Segmentation Master Class
Posted: February 15, 2013All types of segmentation methodologies and market types will be reviewed – professional, consumer and institutional.
...Read MoreVision 3.0 - Hot Topics and Trends in Healthcare Market Research
Posted: February 03, 2013Segmedica supports education and development in healthcare and we are hosting our annual one day, vendor-free conference and workshop to take place at the Hyatt Regency, New Brunswick, NJ on June 11, 2013.
...Read More2013 PHARMA MARKET RESEARCH CONFERENCE
Posted: November 29, 2012Don’t miss Segmedica at the 2013 Pharma Market Conference at the Hilton Woodcliff Lake, Woodcliff Lake, New Jersey, February 5-6, 2013
...Read More2012 Pharma Market Research Annual Conference (Canada)
Posted: March 01, 2012Don’t miss Segmedica at the 2012 Pharma Market Research Annual Conference (Canada) at the Courtyard by Marriott Downtown Toronto, April 23-24, 2012.
...Read More2012 PMRG ANC Annual Conference
Posted: March 01, 2012Don’t miss Segmedica at the 2012 PMRG ANC Annual Conference at the JW Grande Lakes, Orlando, Florida, March 25 -27, 2012.
...Read MoreSegmedica Featured in PharmaVoice
Posted: May 18, 2011Peter Simpson, Segmedica Principal, lends his views on “Managing Change in Healthcare Market Research” in the May 2011 edition of PharmaVoice.
...Read MoreHBA Rising Stars
Posted: May 06, 2011Segmedica’s Client Services Director, Tammy Ryerson, was recently named one of HBA’s Rising Stars of 2011 in the May Edition of PharmaVoice!
...Read MoreLimbic Market Research
Posted: April 28, 2010As more and more pharmaceutical sales reps have been deployed in the field, it is becoming extremely difficult to gain access to physicians…
...Read MoreCommunicating with Physicians - When to use the Big Picture to Present a New Product or Idea
Posted: April 26, 2010It is a physiological fact that some of us best comprehend the big picture about something and others of us do best with the details. Some psychologists believe that our detail orientation is an unconscious decision that we make at an early age based on a traumatic event in our lives. However it arises, knowing the distribution of big picture and detail people within your target audience is a major advantage in the communications war.
...Read MoreA Deeper Examination by Joel Goldberg
Posted: April 26, 2010This article provides an overview of behavioral science research techniques that are being applied to medical marketing research. These techniques enhance existing qualitative and quantitative methodologies in a number of different way…
...Read MoreThe Psychology of DTC “Patient Push” Campaigns
Posted: April 26, 2010The principle of Patient Push is that patients are induced to present symptoms and, potentially, suggest a solution to their physician. Where the sponsoring drug is the obvious choice for the condition, the patient push element is limited to encouraging patients to show up at the physician’s office.
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