Segmedica supports education and development in healthcare and we are hosting our annual one day, vendor-free conference and workshop to take place at the Hyatt Regency, New Brunswick, NJ on June 11, 2013.
...Read MoreAs more and more pharmaceutical sales reps have been deployed in the field, it is becoming extremely difficult to gain access to physicians…
...Read MoreIt is a physiological fact that some of us best comprehend the big picture about something and others of us do best with the details. Some psychologists believe that our detail orientation is an unconscious decision that we make at an early age based on a traumatic event in our lives. However it arises, knowing the distribution of big picture and detail people within your target audience is a major advantage in the communications war.
...Read MoreThis article provides an overview of behavioral science research techniques that are being applied to medical marketing research. These techniques enhance existing qualitative and quantitative methodologies in a number of different way…
...Read MoreThe principle of Patient Push is that patients are induced to present symptoms and, potentially, suggest a solution to their physician. Where the sponsoring drug is the obvious choice for the condition, the patient push element is limited to encouraging patients to show up at the physician’s office.
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