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Communicating with Physicians - When to use the Big Picture to Present a New Product or Idea
It is a physiological fact that some of us best comprehend the big picture about something and others of us do best with the details. Some psychologists believe that our detail orientation is an unconscious decision that we make at an early age based on a traumatic event in our lives. However it arises, knowing the distribution of big picture and detail people within your target audience is a major advantage in the communications war.
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