The Challenge:
To analyze the pattern of therapy in the target disease state and to understand the reasons beyond perceived efficacy that physicians chose therapies in the order and dosages that they did.

The Approach:
A classic web-based, large scale chart survey carried out with HealthAcuity physicians followed by a correlation exercise between their demographics and psychographics and their preferred treatment patterns.

The Result:
A definition of treatment patterns in the market as a Chart Study would normally present, plus an effective physician market segmentation based on the correlation of their psychographics with their treatment preferences, leading to enhanced sales and marketing strategies.