PanelLogic™ - A Marketing Lab for Your Brand
Our clients benefit from PanelLogic™ when they have used the HealthAcuity™ Physician Research Panel to carry out custom survey projects. The information gathered in each survey cumulates with the extensive psychographic and practographic data inherent in the panel to form a proprietary "marketing lab," or test bed, for communications, tactics, value propositions and positioning.
Imagine having access to an extensive physician panel profiled by attitudes towards your product and sales force, your competitors' products and sales forces, prior communications and tactics, and the disease state in question as well as the extensive standard profiling and Practice Modality™ physician segmentation analysis. This tool is powerful and cost effective in the management and development of medical brands.