Segmedica is very skilled and experienced in all the conventional qualitative research techniques, including focus groups, In-depth Interviews (IDIs), Diads, Triads, and online discussion groups. We also have developed proprietary qualitative techniques:
X-Groups™ - A group methodology that uncovers hidden motivators and objectors; these are beliefs that drive decision-making and compliance but of which the respondents themselves are not consciously aware. Observable, insightful and often dramatic, this methodology offers a quick and cost effective route to understanding medical decision making process to a greater depth than ever before.
HealthEnact™ - Uses professional actors and actresses specially trained to enact different personality types. Usually used to play patients in observable encounters with real life doctors, this focused acting team enables us to uncover how physician/patient interactions will play out in different circumstances. This methodology is used to test the effectiveness of DTC tactics, physician education tactics and to understand the role of physicians in promoting compliance.