Medical Market Segmentation
Segmedica is the leader in medical market segmentation both through experience and innovation. We have carried out numerous segmentation projects using both quantitative and qualitative/quantitative hybrid techniques. We have advanced the practice of segmenting physicians and patients together in a single project, which leads to more meaningful and actionable segmentation outcomes. We have pioneered segmentation through audits of actual patient compliance behavior. With Professors Lilien and Rangaswamy on Our Team we are able to use mathematical segmentation techniques not available elsewhere and highly customized to the objectives of the project.