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Consumer Study

Join the project! This is more than a syndicated tracking study. It offers opportunities to consult with the study managers and request a range of customized services.

This regular tracking study has been designed to cost-effectively fill a gap in understanding the beliefs and attitudes of consumers with respect to the healthcare system and to quantify the level of confidence that each element of the system commands. The study is rich in primary data but also includes interpretation and recommendations from Segmedica’s expert team of psychologists, medical anthropologists and sociologists. The results directly relate to the development of patient programs of all kinds from DTC communications to adherence and persistence programs.

Our experts have explored and quantified consumer confidence in the healthcare system and the choice of and use of delivery channels.

The report specifically covers the categories of alternative delivery systems, trust in physicians, trust in pharmacies, trust in hospitals, trust in pharmaceutical companies, trust in pharmaceutical products, knowledge of / views on use of biologics, trust in vaccines, vision of healthcare for the future and the Segmedica US Consumer Healthcare Confidence Index.

For more information or to receive a prospectus, Contact us.