Our Leadership Team

Peter Simpson

Principal

Thirty five years of business experience have taken Peter all over the globe. He has lived and worked in the US, UK and Belgium.… Read More...

Donna Simpson

Principal

Prior to joining Segmedica, Donna had worked in the biologics area for over 25 years, spending much of that time in marketing,… Read More...

Prof. Arvind Rangaswamy

Advisory Board Member

Dr. Rangaswamy is the Anchel Professor of Marketing, and co-founder and Research Director of the eBusiness Research Center… Read More...

Dr. Clair Eliason

Advisory Board Member

Assistant Dean Graduate Medical Education, Associate Professor of Family and Community Medicine and Pediatrics/Medical Director… Read More...

Dr. Susan Alessi

Advisory Board Member

Dr Alessi has extensive experience in both the clinical and business applications of psychology. In addition to her clinical… Read More...

Dr. Howard Farkas

Advisory Board Member

Dr. Howard Farkas is a clinical health psychologist at Northwestern Memorial Hospital where he works with patients in the areas… Read More...

Tammy Ryerson

Client Services Director

Tammy has a Master’s degree in Business Administration, specializing in marketing and healthcare marketing from Saint Joseph’s… Read More...

Andrea Berki-Nnuji, MS

Senior Market Research Analyst

Andrea joined the Segmedica team with over 5 years of market research analysis experience. More specifically, Andrea has managed… Read More...

Kelly Cappuccilli, MBA

Director of Operations

Kelly has a Master’s degree in Business Administration, specializing in Strategic Marketing, as well as a Bachelor’s… Read More...

Colleen Lyons, MBA

Recruitment Manager

Colleen has a Master’s degree in Business Administration from Medaille College as well as a Bachelor’s of Science in Biology… Read More...

Michelle Soto, MS

Senior Research Director

Michelle has been conducting healthcare market research for over 12 years, including quantitative and qualitative studies,… Read More...

Barbara Fraley, Ph.D.

Senior Research Manager

Barbara is a statistician and expert market researcher who holds a doctorate in social/health psychology. She has over 13 years… Read More...

Lynn Ford-Somma, Ph.D.

Vice President of Research

Lynn has over twenty-five years of market research experience, with over ten years in healthcare. Her background includes extensive… Read More...