Lynn Ford-Somma, Ph.D.

Senior Project Director

Lynn has over twenty-five years of market research experience, with over ten years in healthcare. Her background includes extensive knowledge of managed care (commercial and government programs) as well as b2b and consumer marketing. She has conducted and managed large research projects for product development and innovation, market segmentation and strategic marketing, advertising, brand and image and strategic planning. She has a Ph.D. in sociology and expertise in both qualitative and quantitative techniques and is a certified moderator. She is a member of the Pharmaceutical Marketing Research Group and the Healthcare Businesswomen’s Association. Lynn is our Senior Project Director and responsible for overseeing the execution of all research projects.