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Positioning in the Healthcare Market

Learn More About Positioning in the Healthcare Market

Strong Positioning is the key to market success. In this webinar we review the principals of positioning and relate them to the overall marketing process
and market research strategies for uncovering the
optimum positioning and messaging platform.

Topics covered will include:

•     The difference between internally and externally generated positioning
•     Needs based positioning
•     The importance of emotional needs and how to determine them
•     Psychology and Positioning
•     Positioning case study

Peter Simpson, Segmedica Principal, will be hosting this webinar for 4 sessions on the dates and times listed above. Please click on the links to register for a webinar. If you have technical difficulties, please email jwhitmore@segmedica.com.