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28 May
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Segmedica to Present at the 2022 Intellus Summit

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Segmedica to Present at the 2022 Intellus Summit

Join Segmedica at the Intellus Summit Virtual Event in March. We will be presenting two case study sessions.

Session: Macrotrends in the Healthcare Multiverse – Essential Context for Forward Looking Research

Presenters: Segmedica & Linda Harrell, Becton Dickinson

Date/Time: Thursday, March 24 at 1:15PM-2:10PM ET

Description: Strengthen your influence and position by understanding and discussing these macro-trends influencing the healthcare multiverse: politico-societal pressures, climate change, digital technology, and retailization of healthcare.

Session: Adherence – A Complete Understanding

Presenter: Segmedica

Date/Time: Thursday, March 31 at 1:15PM-2:10PM ET

Description: There are global tools to understand and impact adherence behaviors in HCPs and patients. What are they based on? Join us and find out.

These 30-minute sessions, available on demand until April 30 to Intellus registrants, will be followed by a 25-minute live round table with the presenters.

For more details on the Summit and to register for the virtual event, please visit Intellus at www.Intellus.org or contact us with any questions you may have.

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08 Nov
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Research America Recognized as a Top Health Care Research Company by Quirk’s

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Research America Recognized as a Top Health Care Research Company by Quirk’s

Research America, the parent company of Segmedica, announces recognition from Quirk’s as part of the 22 Top Health Care Research Companies.

Earlier this year, Research America listed among one of the top full-service, qualitative, and quantitative research companies in 2021 and most recently has joined the list for the top health care research company by Quirk’s.

According to Robert Porter, CEO at Research America, “We are thrilled to be featured as one of 22 top health care research companies recognized by Quirk’s. Together with our Natural Marketing Institute and Segmedica divisions, we offer a unique powerhouse in the health and sustainability research industry.”

Segmedica, the Healthcare Center of Excellence division of Research America, is a full-service market research company using advanced techniques for qualitative and quantitative studies. Contact us to discuss your research needs and to learn more about our unique personality-based methodologies!

 

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22 Sep
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Segmedica to Present at the 2021 Food & Nutrition Conference & Expo™ (FNCE®)

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Segmedica to Present at the 2021 Food & Nutrition Conference & Expo™ (FNCE®)

Segmedica has been selected to present at the 2021 Food & Nutrition Conference & Expo™ (FNCE®). The presentation, Cart to Counter: Leveraging Personality Data and Technology to Boost the Grocery Experience, is scheduled for Sunday, October 17th at 11:30AM – 12:30PM CT.
We are what we eat but are we how we shop? The intersection between data, technology tools, and behavior change is a crucial crossroad. Much has been written about genetics, culture, and family in shaping dietary habits. Little has been said about personality, the most fundamental driver of behavior. In fact, personality shapes worldview, unconscious behavioral drivers, and the behaviors themselves. This session begins with a description of basic personality assessment and the results of research into dietary behaviors, leading into a discussion of how this data can be leveraged to impact the quality and nutrition of foods placed in the grocery shopping cart.
Examples of how grocery retailers are using consumer and behavioral data, artificial intelligence, and other technologies to impact shopper purchases, including of healthier foods, will be presented as well as the impact on nutrition guidance and counseling.
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23 Apr
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Segmedica to Present at the Virtual Pharmaceutical Market Research Conference

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Segmedica to Present at the Virtual Pharmaceutical Market Research Conference

Segmedica is presenting a paper, Achieving and Using a Great Segmentation, in the early afternoon of May 12th.
Whether HCPs or patients, US or global, chronic or ultra-rare, segmentation doesn’t always work out as we would like. There are reasons for this and most of the pitfalls are actually avoidable. Our suggested approaches can assure actionable insights and may also save significant time and cost. In this session, we dissect the current process and suggest, with examples, different ways of achieving a great segmentation and using it for a wide range of purposes.
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23 Apr
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Segmedica to Present at the 2021 Intellus Summit

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Segmedica to Present at the 2021 Intellus Summit

Join Segmedica at the Intellus Summit Virtual Event in April. We will be presenting two case study sessions on The Psychology of Pandemic Behaviors and Predicting Professional and Patient Healthcare.
These sessions, available on demand, are guides to thinking about how HCPs and patients react to a pandemic and learning about global tools to understand and impact healthcare behaviors in HCPs and patients.
We will also be hosting a live round table discussion on HCP and Patient Behaviors on Thursday, April 15 at 2:05PM-2:45PM EST.

For more details on the Summit and to view the full agenda, please visit Intellus at https://www.intellus.org/Events-Webinars/SummitVE-2021 or contact us with any questions you may have.

23 Apr
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Segmedica Releases Consumer Perceptions of Healthy Foods

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Segmedica Releases Consumer Perceptions of Healthy Foods

Segmedica announces the completion of its sixth syndicated COVID-19 study. Consumer beliefs on healthy eating were evolving quickly before COVID-19. This new ConnexionPoints® report analyzes consumer needs by personality groups and provides a road map for adjusting marketing and product development programs.

This study can be purchased directly from our site. For more details visit our Lifestyle section or contact us today for an in-person or online demonstration of this new syndicated product.