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Consumers by Generation

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Millennials are now the largest age group in the U.S. and are very concerned about their health and well-being. They have a dramatically different approach to healthcare and wellness than the generations before them and need to be approached with that in mind. We have researched how Millennials respond to health and wellness in many facets of their lives. Acknowledging the age of a consumer when planning a marketing campaign allows for a more precise, accurate message to be delivered.

Millennials and Healthcare & Wellness

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Review this slideshow of the Millennials and Health & Wellness report to get a preview of the research insights and actionable results.

Millennials Full Report

This includes the full report with all video and audio files embedded.

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Summary

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Through story-telling, robust primary and secondary research, and ethnography, the surprising truth of the beliefs and actions of Millennials unfolds.

  • Health and wellness is defined as a state of physical, mental and spiritual well-being.
  • Decision-making – Report reveals dramatic differences between Baby Boomers and Millennials.
  • Health and nutrition/dietary habits – There is a great gulf between what Millennials want to do and what they actually do.
  • They are somewhat active in the health system. 49% of our sample had a physical exam and 20% had an ER visit in the past 12 months.
  • Trust in the “System” – Studied extensively and key insights revealed. You may be very surprised to learn what Millennials really care about.

Benefits

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Enhanced insights into the Millennial way of thinking

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Understanding the language of Millennials as an aid to market communications

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Educating team members, sales representatives, senior management, and agency partners

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Understanding the particular challenges of ethnic minorities

In this new ConnexionPoints® report, we used qualitative research and psychology to probe the likely future behaviors of consumers in changing circumstances. We describe the drivers and barriers to returning to different levels of medical facilities during the COVID-19 pandemic.

The report also focuses on how personality influences consumer behaviors in healthcare in an uncertain future where COVID-19 events can go many ways. This report includes a “soft modelling kit” which enables subscribers to update their future scenarios as circumstances change.

Real Results & Opportunities

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The main report includes advanced linguistic analysis, video clips, and outputs from patient webcam diaries, online community tasks, and projects. The 110+ double-wide format pages are full of insights and information.

ConnexionPoints® US Millennials and Health & Wellness gives you unique and powerful insights into this 80 million strong generation of consumers and patients from 18 to 38 years old.

Already disposing of $1.3 trillion of annual consumer spending this group is of prime interest to:

Pharma and Device companies with genetic or early onset diseases or social conditions such as obesity.

Health Insurance companies for whom this is a vital, relatively low risk pool of customers and potential customers.

Supplement, Nutraceutical, Nutrition, and Exercise Equipment manufacturers.

Millennials and Health Plans

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Click on the download document button to review a copy of our prospectus for this product.

Summary

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The Millennial Generation is the largest in US history and has a very different worldview to its predecessors. Optimistic, yet skeptical, the see health insurance as “Big Business” and not on their side. A full review of Millennials and GenZ experience, attitudes and intentions with respect to Health Insurance. Derived from recent primary research, both qualitative and quantitative by survey.

Benefits

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This report will enhance Plans’ insight into the unique needs and attitudes of the Millennial and older GenZ generations.

Millennials and Health Plans Full Report

This includes the full report.

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Millennials and Health Plans Chart Pack (Online Survey)

This includes a 30 page slide deck for the survey data specifically.

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Millennials and Health Plans Full Report and Chart Pack

This includes the full report and a 30 page slide deck for the survey data specifically.

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Real Results

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The results are derived from an online community, an extensive online survey and secondary research.

Features

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Flexible policies to meet their varied needs

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Digital person to person communication

Millennials, Gen Z and Nutrition

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Click on the download document button to review a copy of our prospectus for this product.

Summary

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The Millennial Generation is sub-divided into two new segments. Each has a very different Nutrition Worldview™ than its predecessors. Optimistic about their health, they see nutrition as playing a vital role in their lifestyles. A full review of Millennials and Gen Z experience, attitudes and intentions with respect to Food and Nutrition. Derived from recent primary research, both qualitative and quantitative.

Benefits

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This report provides deep insights into the largest generations in the US population

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Two sub-segments identified and profiled

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Nutrition Worldview™ - a unique concept that provides action-oriented findings

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Actionable insights you can use today

Real Results

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The results are derived from an online community, an extensive online survey and secondary research.

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