Segmedica

Healthcare in America

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We undertake studies which track trends and developments making a major impact on US healthcare delivery, including the current COVID-19 pandemic.

Returning to Medical Facilities Wave 3

Review this slideshow of the Returning to Medical Facilities Wave 3 report to get a preview of the research insights and actionable results.

Summary

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This is wave 3 of this study. We surveyed 1,000 consumers, many with significant medical conditions. The report details their medical behavior during the pandemic and their intentions towards returning to routine medical activities; includes patients with cancer, diabetes, and heart disease, among others.

The very latest wave of research is on the drivers and barriers to consumers returning to normal office visits, elective surgeries, and other routine treatments. We will also cover general consumer sentiment about the pandemic and its social and economic impact. The presentation includes the main opportunities for medical manufacturers, health plans, and health providers.

Changing Behaviors in the Face of a Global Health Crisis

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Review this slideshow of the Changing Behaviors in the Face of a Global Health Crisis report to get a preview of the research insights and actionable results.

Summary

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This study applies xsperient | Segmedica’s ground breaking PersonaSmart™ personality based tools to understand consumers’ response to COVID-19.

People react according to who they are, not their immediate situation. However shocked, stressed or anxious, consumers are on this unexpected and uncertain course of events. They will return to their base personality when it comes to making decisions. This means that we can robustly predict their decision making processes and know how to influence them.

Focusing on decision-making, the report provides deep insights into how consumers are responding to the COVID-19 health crisis and covers a range of behaviors including shopping, eating habits, healthy lifestyle changes and much more.

The study is based on primary research, qualitative and quantitative. It has a hard core of data demonstrating the different approaches of each personality type with insightful qualitative findings.

There are two editions. One is for healthcare. The other covers a range of consumer goods and services.

The report is delivered with an online presentation with a researcher who worked on the project.

Telepsychiatry in the Age of COVID-19

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Review this slideshow of the Telepsychiatry in the Age of COVID-19 report to get a preview of the research insights and actionable results.

Telepsychiatry Receives Boost from COVID-19

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The pandemic has introduced more people to telepsychiatry while also increasing levels of anxiety and even panic among patients. Our ConnexionPoints® Telepsychiatry in the Age of COVID-19 study, just published, draws on the experiences of patients with a range of conditions and psychiatrists, psychologists, and counselors to explore the benefits and pitfalls of taking mental health treatment online.

By applying our PersonaSmart™ personality-based personas we can see how different personalities perceive mental health treatments very differently and react differently to the opportunities offered to them.

This report is an up-to-date view of telepsychiatry and the impact of the pandemic.

Modeling Consumer Behavior within Healthcare During COVID-19

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Review this slideshow of the Modeling Consumer Behavior within Healthcare During COVID-19 report to get a preview of the research insights and actionable results.

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In this new ConnexionPoints® report, we used qualitative research and psychology to probe the likely future behaviors of consumers in changing circumstances. We describe the drivers and barriers to returning to different levels of medical facilities during the COVID-19 pandemic.

The report also focuses on how personality influences consumer behaviors in healthcare in an uncertain future where COVID-19 events can go many ways. This report includes a “soft modelling kit” which enables subscribers to update their future scenarios as circumstances change.

Consumer Engagement with Alternative Healthcare Services

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Review this slideshow of the Consumer Engagement with Alternative Healthcare Services report to get a preview of the research insights and actionable results within the full report.

COVID-19 has led to a rapid and creative expansion of telehealth and other alternative means of medical interaction. This means that the large number of patients who were not comfortable with tele-health and digital interactions before are now getting used to them. Will this last beyond COVID-19?

This new ConnexionPoints® report defines the psychology of comfort/discomfort with tele-health and digital healthcare interactions and provides valuable information for managing and marketing these services for maximum effect.

Millennials and Health Plans

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Click on the download document button to review a copy of our prospectus for this product.

Summary

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The Millennial Generation is the largest in US history and has a very different worldview to its predecessors. Optimistic, yet skeptical, the see health insurance as “Big Business” and not on their side. A full review of Millennials and GenZ experience, attitudes and intentions with respect to Health Insurance. Derived from recent primary research, both qualitative and quantitative by survey.

Benefits

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This report will enhance Plans’ insight into the unique needs and attitudes of the Millennial and older GenZ generations.

Millennials and Health Plans Full Report

This includes the full report.

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Millennials and Health Plans Chart Pack (Online Survey)

This includes a 30 page slide deck for the survey data specifically.

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Millennials and Health Plans Full Report and Chart Pack

This includes the full report and a 30 page slide deck for the survey data specifically.

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Real Results

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The results are derived from an online community, an extensive online survey and secondary research.

Features

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Flexible policies to meet their varied needs

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Digital person to person communication

The Integration of Healthcare Beyond Medical Networks: Retail Healthcare

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Review this Retail Healthcare slideshow to get a preview of its research insights and actionable results.

Summary

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An in-depth examination of new healthcare facilities in Big Box and other retail establishments. Retail locations, including pharmacies, supermarkets, and large chain stores, are now home to healthcare clinics, and the number is growing. Urgent care clinics focus on the delivery of ambulatory care in a dedicated medical facility outside of a traditional emergency room.

Retail Healthcare Full Report

This includes the full report with all video and audio files embedded.

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Benefits

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Review this slideshow of the Modeling Consumer Behavior within Healthcare During COVID-19 report to get a preview of the research insights and actionable results.

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Learn how the move to retailization in healthcare is impacting consumers, retailers, and other healthcare stakeholders

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An enhanced understanding of what consumers want out of these changes

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Learn about the similarities and differences in what consumers are expecting in a retail healthcare setting

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Stay informed about a trend that is forming new ways of receiving and delivering healthcare.

Retail healthcare users are statistically very satisfied with the care they receive. Learn how your company can fit into this promising healthcare delivery strategy.

Retail healthcare opens up new opportunities for grocery stores and big box stores to reach out to consumers in a way they never have before. This report will guide you and your company through your first steps in strategizing to enter the retail healthcare market.

Progressing Through Digital Customer Engagement: Digital Healthcare

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Review this Digital Healthcare slideshow to get a preview of its research insights and actionable results.

Summary

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Digital healthcare is emerging quickly and, in all aspects, fostering convenience, individualization, and customer engagement in their own health. Digital healthcare encompasses in-store clinics, telemedicine within retail settings, urgent care, and much more. As Millennials age and become a main target for the healthcare industry, digital healthcare will provide many opportunities.

Progressing Through Digital Customer Engagement: Digital Healthcare

This includes the full report with all video and audio files embedded.

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Benefits

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Enhanced insights into the impact on the Integrated Delivery Systems and Health Plans

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Learn how the consumer may respond to these options

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How and why getting involved in consumer healthcare engagement will be beneficial

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Benchmark what others in the industry are doing

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Discover what stakeholders need and wish for and why it is so important

Opportunities

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The expanded use of technology in digital medicine will allow new avenues to interact with the patient. A company can potentially influence consumer behavior and attitudes towards their own health and well-being.

Keep up with current trends and emerging technologies.

This report outlines some of the many opportunities for improvement in awareness of available technologies as well as improvements to the customer experience using these technologies.

Consumer Perspectives on Health Insurance

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Summary

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This report provides an up-to-date picture of the attitudes, beliefs, and relationships between the US customer and the Health Plan business. We explore customer perspectives about healthcare costs, navigating coverage plans, customer service in healthcare, and much more. This report can guide your company through these difficult times and avoid the common pitfalls that lead to customer dissatisfaction.

Consumer Perspectives on Health Insurance Full Report

This includes the full report with all video and audio files embedded.

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Benefits

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Companies purchasing this report will benefit in many ways, including:

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Extensive opportunities section outlining how to make a positive impact on consumer perspectives

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Verify exactly where and why customers could be dissatisfied with their health plans

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Gain a multi-dimensional understanding of the health insurance industry with this report and others in this topic

Opportunities

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A lot of customer dissatisfaction comes from miscommunication. This report will guide through how to be transparent for your customers.

Public image is important to customer perception. Maintaining a good public image is crucial to keeping customers happy with your service.

Combined with our other reports in this topic, you and your company could gain a multi-dimensional understanding of the health insurance industry from the perspectives of industry professionals and customers.

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