Manufacturers of products that are targeting consumers’ health and wellness needs including food, beverage, nutraceuticals, and nutritionals.
PersonaSmart is a model of human behavior based on a multilayered analysis of decision making. It goes well beyond “emotional driver” research or attitudinal analysis to apply a scientific and rigorous approach to understanding markets.
Within PersonaSmart we separate the elements of human decision making and tackle them logically, one by one:
We have developed a unique model of Motivational Values, Worldview and Heuristics; language and context need to be researched for each set of circumstances.
By engaging with us you can benefit from our research in this area, while saving time and money to achieve a deeper understanding of your customers, their unmet needs and their experience.
Contact us today for a presentation of the principles and case studies demonstrating the effectiveness of this unique methodology in practice.
OnTheWall™ – New and Fresh Insights from Everyone™
Social insights really matter in a global and digital world. Segmedica™ brings to you a forum unlike any other. OnTheWall™ (OTW) is a social platform that is comprised of four elements.
Consumers from all walks of life, actively engaged in multiple forums:
Living with a Chronic Illness
What makes OTW different from ‘communities’?
Features of OTW include:
Quick access for RapidInsights™
Short surveys for fast results
Flexible and customizable
Managed by MR professionals
Easy to add other research components
Benefits of OTW:
Faster execution when time is short
Real-time results by observation
Customized groups for pin-point marketing
Quick surveys for quick answers
Flexibility allows customized research to profile exactly your targets
See how OTW works. Request access to a community now by contacting us.
For exceptionally high quality, innovative marketing research, xsperient provides a wide array of options, depending on your needs. Some of our featured methods include:
SelfInspire® – Self-moderated research.
An exciting, innovative twist on traditional focus groups. When you need content, messages, or to learn more about your markets, SelfInspire® will transform the depth and quality of the insights and answers to all your questions.
The concept was invented by one of the Principals of Segmedica and developed over years of practice in the field. It is truly unique and innovative. The technique involves respondent leadership, acuity, active participation, and co-creation, all wrapped into one.
Uses for SelfInspire®
An excellent tool for message development and testing, profiling exercises, co-creation and similar marketing objectives.
Learn more about SelfInspire® by contacting us for a demo.
Semantha™ – Linguistic analysis and Language Interpretation.
When you need to know what resonates or what language or voice is needed in your market, Semantha delivers an exceptional and truly different way to analyze and interpret language. Developed by a team of researchers and later commercialized, Semantha contains elements of both computer algorithms and manual interpretation. The results are an extensive overview of content and recommendations on how to target a particular market.
Uses for Semantha™
An excellent tool for message development and testing, positioning, advertising development, and similar marketing objectives.
Learn more about Semantha by contacting us for a demo.
SocialInsight™ – Social Media Analysis and Insight
More than the traditional “sentiment” monitors, SocialInsight combines data with personality. Segmedica™ is known for its psychological approach to market research. Now, we apply this expertise to social media posts.
Our technique is simple yet elegant. We monitor a multitude of social media sites and combine what is being said with why it is being said. Unlike the majority of social media monitors, Segmedica dives deep to uncover themes in conversational language, using psychology-based natural language analysis.
Our skills range from simple search and analysis to combining SocialInsight™ with other modalities for a rich set of insights into consumers as patients.
Our process tracks an individual’s experience to compile a full story on what consumers think and feel.
We deliver a full report analyzing language and conversations, using Semantha™ as a tool to aid in delivering a deep actionable result.
Uses for SocialInsight™
An excellent tool for message development and testing, positioning, advertising development, tracking, and similar marketing objectives.
Learn more about SocialInsight by contacting us for a demo.
In an increasingly competitive market, it is critically important that the right decisions be made from the beginning of the product or service life cycle.
Segmedica can help by providing a wide range of services to fit your needs, from a small-scale, web-based survey to full-scale market sizing. For product development, conjoint and other advanced analytics can be incorporated to help identify key product specifications or services that should be included and their expected impact on the market. Ethnographic services are also available to see how a product is actually being used or to assess performance. Segmedica’s psychometric profiling can add another unique dimension by identifying who are likely to be early adopters.
The Segmedica Difference: With its extensive panels and in-house recruitment center, Segmedica is equipped to field projects, even for the most hard-to-reach respondents, quickly and cost effectively.
Segmedica is the leader in developing methods for applying psychology to market research. There is a fundamental difference between emotional and psychological research.
The diagram below illustrates how our brains work and how our subconscious minds drive behavior and decision-making.
Only psychology-based research uncovers the underlying personality of respondents that is critical to understanding not only what is being said, but more importantly, why and within what context.
Understanding the personality (which rarely changes in an individual throughout his or her life) allows for a much deeper understanding of what is needed and how to fulfill those needs. Emotions are superficial and transient, and research that is not scientifically based can lead to misguided marketing campaigns. Once you understand the psychological makeup of a target market, you can craft messages or define strategies to a much more effective level.
We are what we eat but are we how we shop? The intersection between behavioral science and behavioral change is a crucial crossroad. Much has been written about genetics, culture, and family in shaping dietary habits. Little has been said about personality, the most fundamental driver of behavior. In fact, personality shapes worldview, unconscious behavioral drivers, and the behaviors themselves…
If you are concerned about the health and wellness of the African American community and how to encourage engagement with healthcare and with wellness behaviors, this short webinar is for you. Making up 14% of the US population, this is one of the least healthy groups and the most in need of help. In this webinar, we will cover…
North American and European companies tend to employ Anglo-European-Centric thinking and language to develop positioning and then “test” it as widely as they can afford. Often this testing is constructed on the basis of selecting a preferred message. In this session, we argue for an approach which builds local positioning and messaging within a global concept which will optimally connect with each cultural market.
How will ongoing COVID-19 concerns impact your business? Different psychological groups of consumers behave differently under COVID-19. Join us in this short webinar for a review of brand-new US research showing these differences as well as how you can use this information to sharpen marketing tactics.
Health and wellness stretch across many industry verticals from pharma to alternative therapies, from nutrition to telepsychiatry, from massage studios to retail pharmacies. While we all think in terms of different industries with different characteristics and needs, consumers do not think like that at all. They think of their lives as a whole. They think of prescription drugs and surgeries as being on a continuum with healthy eating and taking supplements…
Receiving and absorbing a message or concept is a process of learning. The mission of a message is to be understood and committed to long-term memory so it is recalled when purchase or usage decisions are being made and influences choices.
Understanding the impacts of personality and physiology on how professionals and consumers absorb, categorize, and retain messages is essential to interpreting research results…
Groundbreaking research from Segmedica demonstrates how personality impacts healthy or unhealthy eating choices and how to turn this knowledge into more effective marketing and communication.
Whether you are a food manufacturer, or a provider of health services concerned with better and less costly outcomes, this webinar contains…
The first duty of a message is to create a lasting memory. No matter how impactful the message is at delivery, without creating a recallable memory, it isn’t effective.
This isn’t just a matter of simple repetition; the old adage that it takes nine repetitions to create a lasting impression has no science behind it.
It is time to recognize that COVID-19 is not going to go away. A vaccine is not a magic bullet. From the time a polio vaccine was introduced, it took 24 years to eradicate polio in the US. The emotional scars, economic damage, clinical consequences, and fearfulness will be with us for a long time to come. Consumer behaviors are changing rapidly as…
Prediabetes is the largest disease-based market in the US. This presentation will provide new information about Prediabetes and the untapped market opportunities it presents for your industry.
Different personality types have very different beliefs and behaviors in selecting food, beverage, and support products. These different personality types also make very different choices even during a major crisis, such as the COVID-19 pandemic. Some see food as fuel for their lifestyles while others see food as medicine and a potential protector…
The COVID-19 pandemic has reset consumer mindset and behaviors. In this webinar, we will share the results of very recent research which shows the significant impact of the pandemic on behaviors in health, wellness, and nutrition and recommends marketing strategies to optimally connect with different psychological.. market segments.
The significant impacts of COVID-19 have not yet been felt and will take at least two years to play out in the industrialized world.
They will include:
Consumers are continually re-thinking their approach to “healthy eating”. While some see food as fuel for their lifestyles, others see food as medicine and a potential protector of their health for dangers like COVID-19. Join us in this webinar to see our latest update on healthy eating in the age of COVID-19.
What are the opportunities for food and beverage, nutrition, VMS, wellness, pharmacy, and retail in the COVID-19?
xsperient has published a ConnexionPoints® syndicated Consumer Journey for COVID-19 alongside its current and future COVID-19 studies. Built from up to the minute primary fieldwork with patients, caregivers, and HCPs, we document…
our inbox is full of COVID studies, many of them free.
Why should you consider ours? Introducing the first research linking COVID behaviors with personality analysis.
Join us for a 30-minute introduction to the main finding of our new ConnexionPoints® Changing Behaviors in the Face of a Global Health Crisis.
Culture is a set of beliefs, standards and norms held by groups who share a common language, art forms, traditions and geographic origins. Underlying this diversity there are clear cultural patterns which should guide product development, marketing and retail environments. Understanding how to frame research to account for cultural variation is key…
In this 15 minute mini-webinar we will tell you how to operate with reduced samples, shorter interviews and surveys, and achieve superior results.
For years, xsperient has been applying novel methodologies for understanding and influencing markets. Our accumulated investment in personality-typing has generated significant savings…
Whether your challenge is retail healthcare, health and wellness products and services, VMS and nutrition, hospitality and food service, or just a lack of time and budget – discover in-depth research insights using alternative segmentation techniques that overcome the problems usually associated with traditional segmentation.
Awareness that a single breakfast pastry or dessert alone can exceed the safe daily dose of added sucrose is increasing.
This webinar will cover:
•What is the current state of education and persuasion around added sugar?
•Can/should governments and potentially insurance companies, national health systems and…
The average American consumes four times the maximum amount of added sugar in foods and beverages recommended by the WHO and two and half times the daily recommended consumption from the FDA.
We predict an increasing consumer focus on added sugar and assume that the CDC and professional and disease associations will emerge as leaders in promoting…
In this webinar, we will review the contention that there are Dog People and Cat People, and propose a more fundamental personality-driven model. The keys to those behaviors are personality, worldview, and the connected reasons why people have pets.
Join Peter Simpson, one of the Principals at xsperient | Segmedica, for a fresh…
Shifts in perceptions of gender and self-expression held by Millennials and now being championed and expanded by Generation Z translate to a widening of markets for cosmetic and personal care companies; this includes men’s grooming products, gender-neutral cosmetics, and an overall emphasis on inclusion across identity markers.
If you are in an organization which provides healthcare services, support services or retail services to consumers, this webinar is for you.
We have recently made a breakthrough in showing how personality drives decision making and health behaviors. In this webinar we are using Health and wellness services as an example.
How can you…
While the US healthcare system is in political limbo the health and wellness consumer is moving forward, demanding more information and access to services.
The retail industry – specifically grocery, pharmacy and big box stores – is reacting to this opportunity with onsite clinics, dietitians, classes and other services.
We’re seeing just the beginning in the rise of the healthcare and wellness retail industry by organizations that already have the attention and trust of the public.