Hospitals and Health Networks looking to improve their health plans to better suit the needs of their changing markets.
Contact us today for more details on how we can help broaden your reach to your customers.
With over 15 years of extensive research on customers and patients, Segmedica provides superior marketing research that is tailored for each of our clients’ health plans. By using a combination of traditional market research techniques and our unique methodologies, including ethnographies, video diaries, and self-moderated research, we can discover the true needs and meanings behind your message. This specifically designed approach will enable you to communicate with customers on a deeper level while ultimately better serving them.
Segmedica’s developed background and proven success are complemented by our focus on current and relevant topics. Adapt quickly and respond effectively to changes with our syndicated studies, our most recent being the “Changing Healthcare in America” series.
Contact us today for more details on how we can help broaden your reach to your customers.
PersonaSmart is a model of human behavior based on a multilayered analysis of decision making. It goes well beyond “emotional driver” research or attitudinal analysis to apply a scientific and rigorous approach to understanding markets.
At the earliest stages of a product or service, marketing teams need to become educated. One aspect of this education process is market research.
Within PersonaSmart we separate the elements of human decision making and tackle them logically, one by one:
We have developed a unique model of Motivational Values, Worldview and Heuristics; language and context need to be researched for each set of circumstances.
By engaging with us you can benefit from our research in this area, while saving time and money to achieve a deeper understanding of your customers, their unmet needs and their experience.
Contact us today for a presentation of the principles and case studies demonstrating the effectiveness of this unique methodology in practice.
xsperient offers a full range of analytical capabilities to help you meet your marketing needs. We work with you to choose the most appropriate methodology to answer your more pressing strategic and tactical questions.
xsperient helps you throughout the process from project conception to analysis and can help guide implementation through on-site workshops with the marketing and sales teams.
All forms of anthropological research including in-home, in-office, or in-hospital are conducted by xsperient health experts. Our staff includes experienced sociologists and anthropologists as well as both clinical and academic psychology advisors. Some examples of Anthropological work include:
HealthVoice® is a technique involving audio-capture of real conversations between a HCP (healthcare provider) and a patient. These conversations may take place in a doctor’s office, a clinic, a hospital, or anywhere these interactions occur on a regular basis. The xsperient Difference is our follow-up to these encounters, using both qualitative and quantitative methods to capture additional information about the patients and HCPs. We then analyze the words, phrases, and interviews using psycho-linguistic techniques in addition to identifying keywords and language patterns. The end result is a deep understanding of what was said and why it was said. All physicians are drawn from our HealthAcuity® panels and are fully practographically and psychologically profiled.
Your deliverables include full digital recordings and transcripts of all the conversations. Our research is fully HIPAA compliant and 100% quality controlled to ensure accuracy and effectiveness of the conversations. Our objective is high-gain conversations that will have an impact on your marketing objectives.
More than the traditional “sentiment” monitors, SocialInsight combines data with personality. xsperient is known for its psychological approach to market research. Now we apply this expertise to social media posts. Our technique is simple yet elegant. We monitor a multitude of social media sites and combine what is being said with why it is being said. Unlike the majority of social media monitors, xsperient dives deep to uncover themes in conversational language, using psychology-based natural language analysis. Our skills range from simple search and analysis to combining SocialInsight with other modalities for a rich set of insights into consumers as patients. Our process tracks patients’ experience to compile a full story on what patients think and feel not only as patients but as consumer/patients. We deliver a full report analyzing language and conversations using our exclusive HLA (HealthLinquisticAnalysis)™ process.
SelfInspire® is a qualitative research method in which a dyad or group operates without a human moderator. Employed where there is a need to delve deeply into the psychological reasons for certain behaviors, it offers considerable research benefits including:
• More responsibility and energy from respondents
• Unlikely leaders emerge
• Language is more pure and meaningful
• Emotional insights are much deeper
• Unexpected ideas arise
The sessions are managed entirely by the respondents, who usually move through a series of tasks by sequentially opening numbered envelopes. The encounter is observed by a professionally trained researcher who will ensure the interaction meets its research objectives. What makes this research so powerful is the combination of unaided discussion, a non-threatening environment, and xsperient’s use of psychology to help us understand not only what they are saying, but why they are saying it and how it impacts your markets. SelfInspire® is unique to xsperient, an innovator in healthcare market research.
Ethnography is a technique which is used to observe behaviors in a natural setting such as a patient’s home or place of work. Our ethnography team consists of a trained observer and a videographer who are deployed to spend a day with the respondent and capture the nuances of everyday life as well as focus on issues that are germane to the research project. While in the field, our ethnographer will also conduct impromptu interviews as events occur that stimulate discussion relevant to the marketing objectives of our client. The result is a very deep understanding of how a patient or other respondent thinks, feels, and acts outside of a controlled environment like focus group facilities or telephone interviews.
One of the most significant challenges facing companies today is how to develop stronger customer commitment to their product or service.
Traditional satisfaction research focuses on how well the company performs across a range of areas including product performance, sales support, call center performance, etc. xsperient goes one step further by applying its unique batteries of psychometric questions and images to better understand what drives customer satisfaction and how to leverage this to create strong customer commitment and loyalty.
xsperient provides a wide range of tools to support your customer satisfaction program, from simple web-based surveys for tracking satisfaction to conducting more advanced needs-based research. xsperient also offers robust customer satisfaction segmentation using a proprietary methodology grounded in psychology.
At the earliest stages of a product or service, marketing teams need to become educated. One aspect of this education process is market research.
At the earliest stages of a product or service, marketing teams need to become educated. One aspect of this education process is market research. Landscaping, or Insight Mining research, is potentially the least focused and most exploratory research in the marketing process and is usually carried out qualitatively.
That being said, we still have a responsibility to develop a result that is accurate and informative and which has practical use to our clients.
We do this by laying down a solid psychology-based appreciation of the market and by focusing our research on thematic elements which have applicability to potential sales and marketing tactics.
For marketing teams entering completely new areas, our customized workshops provide a flying start.
For exceptionally high quality, innovative marketing research, xsperient provides a wide array of options, depending on your needs. Some of our featured methods include:
SelfInspire® – Self-moderated research.
An exciting, innovative twist on traditional focus groups. When you need content, messages, or to learn more about your markets, SelfInspire® will transform the depth and quality of the insights and answers to all your questions.
The concept was invented by one of the Principals of xsperient and developed over years of practice in the field. It is truly unique and innovative. The technique involves respondent leadership, acuity, active participation, and co-creation, all wrapped into one.
Uses for SelfInspire®
An excellent tool for message development and testing, profiling exercises, co-creation and similar marketing objectives.
Learn more about SelfInspire® by contacting us for a demo.
Semantha™ – Linguistic analysis and Language Interpretation.
When you need to know what resonates or what language or voice is needed in your market, Semantha delivers an exceptional and truly different way to analyze and interpret language. Developed by a team of researchers and later commercialized, Semantha contains elements of both computer algorithms and manual interpretation. The results are an extensive overview of content and recommendations on how to target a particular market.
Uses for Semantha™
An excellent tool for message development and testing, positioning, advertising development, and similar marketing objectives.
Learn more about Semantha by contacting us for a demo.
SocialInsight™ – Social Media Analysis and Insight
More than the traditional “sentiment” monitors, SocialInsight combines data with personality. xsperient™ is known for its psychological approach to market research. Now, we apply this expertise to social media posts.
Our technique is simple yet elegant. We monitor a multitude of social media sites and combine what is being said with why it is being said. Unlike the majority of social media monitors, xsperient dives deep to uncover themes in conversational language, using psychology-based natural language analysis.
Our skills range from simple search and analysis to combining SocialInsight™ with other modalities for a rich set of insights into consumers as patients.
Our process tracks an individual’s experience to compile a full story on what consumers think and feel.
We deliver a full report analyzing language and conversations, using Semantha™ as a tool to aid in delivering a deep actionable result.
Uses for SocialInsight™
An excellent tool for message development and testing, positioning, advertising development, tracking, and similar marketing objectives.
Learn more about SocialInsight by contacting us for a demo.
Just as with positioning, marketing teams have a choice in messaging between (1) developing internally and testing in the market through research and (2) or to using research techniques in which the respondents themselves help to build messaging. Either choice can be appropriate depending, on the circumstances.
For market-based message development, we offer a range of proprietary techniques, including Storyboarding and Envisioning, as well as conventional techniques such as projective exercises, forward and backwards translation, and laddering.
When it comes to message testing, we use techniques which conform closely to the way the brain works in forming long-term memories and attaching emotion to memories so that they are most relevant and easy to recall. Our understanding of modern neuroscience is deployed to ensure that message testing is relevant and meaningful and that it provides solid guidance.
We offer a wide variety of positioning methodologies ranging from qualitative techniques in which respondents generate positioning elements to large-scale monadic quantitative positioning testing studies.
Like segmentation, positioning needs to be built on a solid appreciation of market needs, both rational and emotional. Positioning statements must speak to the fundamental needs of the market and include both rational and emotional selling points.
A key decision for a marketing team is whether to develop positioning internally and test it with the market or to let the market drive positioning through research. Either approach can be appropriate in different circumstances. We advise clients on the best use of research in either approach.
We psycho-profile all our respondents and ensure the emotional needs of the market are accommodated. The human brain processes information both intellectually and emotionally, and it is important that positioning and messaging satisfy both parts of the personality.
If you need answers fast and cost effectively, we have developed a way to gain insights on short notice while still developing a dataset that is rich with information.
RapidInsight is a quantitative survey tool designed with you in mind. We can program and complete short surveys in a matter of days. When time is of the essence, our team understands the need for a rapid response.
A major benefit is access to our HealthAcuity® panel, which is the most comprehensively profiled panel in the industry. Within a very short time, we can provide the data you asked for and overlay it with valuable insights into the psychology of the respondents. Not only will you know more about the respondents, but you will also have actionable data, instantly.
Contact us at 716-754-8744 or E-mail to firstname.lastname@example.org for more details and learn how you can achieve RapidInsight℠ now!
xsperient is a leader in large- and small-scale segmentation. We are innovators in the techniques used, but more importantly, we are reliable guides and coaches through the process.
Segmentation needs to be founded on a solid marketing process; we ask the penetrating questions up front to ensure that your project goes well and produces an actionable result.
Our proprietary tools includes a cutting-edge, Needs-Based segmentation consisting of:
Our segmentations result in rich, personality-based segment descriptions which bring the segments alive in a very real way and provide guidance for optimal positioning and communication.
Whether you need to segment professionals, providers, payers, or consumers, xsperient is the logical choice.
After launch, market tracking is most important to maintaining a window on the market and ensuring that perception is being built in the way the marketing team intends.
From small-scale pulse studies to full-scale regular tracking surveys, xsperient uses its psychometric profiling of respondents to add a whole new and actionable level to routine tracking. By understanding the base psychology of respondents, we can better analyze changes in behaviors and, if unfavorable, suggest ways to modify them.
The xsperient Difference: With its extensive panels and in-house recruitment center, xsperient is equipped to field the largest tracking studies on time and cost effectively.
In an increasingly competitive market, it is critically important that the right decisions be made from the beginning of the product or service life cycle.
xsperient can help by providing a wide range of services to fit your needs, from a small-scale, web-based survey to full-scale market sizing. For product development, conjoint and other advanced analytics can be incorporated to help identify key product specifications or services that should be included and their expected impact on the market. Ethnographic services are also available to see how a product is actually being used or to assess performance. xsperient’s psychometric profiling can add another unique dimension by identifying who are likely to be early adopters.
The xsperient Difference: With its extensive panels and in-house recruitment center, xsperient is equipped to field projects, even for the most hard-to-reach respondents, quickly and cost effectively.
OnTheWall™ - New and Fresh Insights from Everyone™
Social insights really matter in a global and digital world. xsperient™ brings to you a forum unlike any other. OnTheWall™ (OTW) is a social platform that is comprised of four elements.
Consumers from all walks of life, actively engaged in multiple forums:
Living with a Chronic Illness
What makes OTW different from ‘communities’?
Features of OTW include:
Quick access for RapidInsights™
Short surveys for fast results
Flexible and customizable
Managed by MR professionals
Easy to add other research components
Benefits of OTW:
Faster execution when time is short
Real-time results by observation
Customized groups for pin-point marketing
Quick surveys for quick answers
Flexibility allows customized research to profile exactly your targets
See how OTW works. Request access to a community now by contacting us.
xsperient is the leader in developing methods for applying psychology to market research. There is a fundamental difference between emotional and psychological research.
The diagram below illustrates how our brains work and how our subconscious minds drive behavior and decision-making.
Only psychology-based research uncovers the underlying personality of respondents that is critical to understanding not only what is being said, but more importantly, why and within what context.
Understanding the personality (which rarely changes in an individual throughout his or her life) allows for a much deeper understanding of what is needed and how to fulfill those needs. Emotions are superficial and transient, and research that is not scientifically based can lead to misguided marketing campaigns. Once you understand the psychological makeup of a target market, you can craft messages or define strategies to a much more effective level.
Market segmentation is a staple project for all businesses and Segmedica is very expert in the art. As well as the classical attitudinal/behavioral segmentations, we offer advanced techniques proven to add insight and actionability without adding cost or time while eliminating risk of failure…
Healthcare in the US and around the world is going into an accelerated change mode. Some of these changes will profoundly impact the way we think about healthcare marketing and market research.
This webinar covers a number of areas, including changing sites of care, the impact of COVID-19, telehealth, and interoperable data…
Segmentation can be enormously helpful in marketing, selling, marketing communications, clinical trials, call centers, and in any organization that has a healthcare touch point with consumers and patients.
In this webinar we review some common pitfalls to avoid and some advanced tools for saving very significant amounts of time and money while developing a more meaningful and actionable segmentation…
If you are concerned about the health and wellness of the African American community and how to encourage engagement with healthcare and with wellness behaviors, this short webinar is for you. Making up 14% of the US population, this is one of the least healthy groups and the most in need of help. In this webinar, we will cover…
COVID-19 is still a major impact on consumer behaviors, especially their willingness to attend medical facilities for routine visits, sickness visits, elective procedures, and tests. Our most recent study tracks consumer sentiment and behaviors since the pandemic started and provides vital insights into how to bring consumers/patients/members back to routine medical activities and avoid the costs of delayed treatment…
Adherence is the last frontier for pharma, devices, diagnostics, and other manufacturers. Despite a general understanding that people often do not follow the rationally best course of action, we have mostly deployed rational argument rather than psychology to improve adherence. In many cases, adherence is a teachable skill.
Join this short webinar for an overview of the psychology of adherence and proven methods of improving it…
Receiving and absorbing a message or concept is a process of learning. The mission of a message is to be understood and committed to long-term memory so it is recalled when purchase or usage decisions are being made and influences choices.
Understanding the impacts of personality and physiology on how professionals and consumers absorb, categorize, and retain messages is essential to interpreting research results…
This webinar will explore the continuously evolving landscape of digital healthcare, but more importantly, how and why consumers and patients use (or ignore) these tools expressly designed to connect them with providers and wellness initiatives. Personality typing provides a comprehensive approach to evaluating digital healthcare tools…
The first duty of a message is to create a lasting memory. No matter how impactful the message is at delivery, without creating a recallable memory, it isn’t effective.
This isn’t just a matter of simple repetition; the old adage that it takes nine repetitions to create a lasting impression has no science behind it.
Go beyond conventional interrogational techniques and learn what to look for in an advanced qualitative design. Examples include:
Not all customer experiences are the same. Different types of people make different decisions and show different behaviors. People behave according to their personality, which is the most fundamental driver of healthcare behavior.
You need customer experience research that explains their behavioral drivers and how to influence them. Our JourneySmart™…
Join us for the results of a pilot study in which we asked respondents of different personality types what were the important drivers and barriers to returning to normal healthcare activities and have built a “soft model” for predicting behaviors as events occur. These models work for the US population as a whole and are different for…
Many patients and consumers have radically altered their healthcare behaviors since March 2020. Annual physicals, elective procedures, presentation of symptoms, dental work, eye exams, and all similar activities have migrated to telehealth (where possible) or simply been deferred indefinitely.
Although COVID-19 procedures and safeguards are…
The pandemic has introduced more people to Telepsychiatry while also increasing levels of anxiety and even panic among patients. Our just published ConnexionPoints® Telepsychiatry Under COVID-19 study draws on the experiences of patients with a range of conditions and of psychiatrists, psychologists, and counselors to explore the benefits…
Do you need to know how patients and members will behave in the next year based on changes in the COVID-19 situation? How and when will they access the healthcare system for non-COVID-19-related treatments?
It would be pointless to ask them! The results would be entirely speculative. This type of decision is based on a range of factors which…
The significant impacts of COVID-19 have not yet been felt and will take at least two years to play out in the industrialized world.
They will include:
COVID-19 has forced patients and medical facilities to expand telehealth and other alternative means of medical interaction. This means that the large number of patients who were not comfortable with telehealth and digital interactions before are now getting used to them. Will this last beyond COVID-19?
Moving the adherence needle is not easy and you will not make all patients’ adherent, however, the application of sound principles will make a tangible difference, boosting bottom lines and improving outcomes, making your products more valuable to your provider and payer clients.
In this webinar, we examine the concepts of self-efficacy…
COVID-19 procedures and safeguards are in place and health systems are advertising that they are open for regular business. But will the patients come in for their checkups, their elective surgeries, or treatments? The answer is some will, but many won’t, so how will each person decide and how can they be influenced? Join us in this webinar…
xsperient has published a ConnexionPoints® syndicated Patient Journey for COVID-19 alongside its current and future COVID-19 studies.
While many of you are in the front line for COVID-19 and understand firsthand the COVID-19 patients’ journey through the healthcare system, this report provides the essential background to patients’…
Your inbox is full of COVID studies, many of them free.
Why should you consider ours? Introducing the first research linking COVID behaviors with personality analysis.
Join us for a 30-minute introduction to the main finding of our new ConnexionPoints® Changing Behaviors in the Face of a Global Health Crisis.
This presentation challenges us to think about the way we do research today and with focus on market segmentation.
Basing segmentation on “Rational and Emotional Drivers” and “Attitudes” doesn’t reflect how the brain works and doesn’t provide us with valid and useful tools to produce an actionable…
Culture is a set of beliefs, standards and norms held by groups who share a common language, art forms, traditions and geographic origins. Underlying this diversity there are clear cultural patterns which should guide product development, marketing and retail environments. Understanding how to frame research to account for cultural variation is key…
In this 15 minute mini-webinar we will tell you how to operate with reduced samples, shorter interviews and surveys, and achieve superior results.
For years, xsperient | Segmedica has been applying novel methodologies for understanding and influencing markets. Our accumulated investment in personality-typing has generated…
Whether your challenge is patient/member satisfaction, adherence and persistence, messaging and call center operations, or just a lack of time and budget – discover in-depth research insights using alternative segmentation techniques that overcome the problems usually associated with traditional segmentation.
A new methodology approach…
Groundbreaking research from Segmedica demonstrates how personality impacts healthy or unhealthy eating choices and how to turn this knowledge into more effective marketing and communication.
Whether you are a food manufacturer, or a provider of health services concerned with better and less costly outcomes, this webinar contains…
If you are in an organization which provides healthcare services, support services or retail services to consumers, this webinar is for you.
We have recently made a breakthrough in showing how personality drives decision making and health behaviors. In this webinar we are using Health and wellness services as an example.
How can you…
Learn More About the Benefits of Self Moderating Research
While many companies are still relying on traditional IDI’s and focus groups, xsperient is leading the way in utilizing self moderating research. In this webinar we describe a new innovative research technique developed by xsperient – SelfInspire® – and the benefits it…
Learn More About Social Media Analysis and Insight in the Healthcare Market.
Currently the focus of social media monitoring has been on data collection and emotional inferences from what is being said. But, what about why it’s being said and the implications of the context? In this webinar we describe a new way of looking at Social Media…
Learn More About the Benefits of HCP/Patient Interactions
xsperient’s webinar on HCP/Patient interactions offers insight on how capturing and analyzing these interactions can greatly benefit your research including:
This presentation provides new information about Prediabetes and the untapped market opportunities for your industry.
84 million Americans have this condition and only 10% of them are diagnosed. With increasing government and public focus, this market is about to see surging demand for glucose monitoring, low glycemic,…
Disruptor or Opportunity?
In-store clinics are just one aspect of the Retail Healthcare Delivery trend.
Now accounting for nearly 5% of all US Primary Care visits it is a classic disruptor – providing an existing benefit in a new way.
In this webinar we will summarize findings from our study…
Everybody needs to better understand their customers. Sometimes market segmentation is a way to do this, but quite often other approaches can be more helpful, less costly and quicker.
While the US healthcare system is in political limbo the health and wellness consumer is moving forward, demanding more information and access to services.
The retail industry – specifically grocery, pharmacy and big box stores – is reacting to this opportunity with onsite clinics, dietitians, classes and other services.
We’re seeing just the beginning in the rise of the healthcare and wellness retail industry by organizations that already have the attention and trust of the public.
That depends on the question! This topic is “hot” in healthcare and wellness research right now and we applaud that. It’s a powerful and valuable tool. However, when used in isolation it has the power to mislead as well as to inform.
That depends on the question! According to the World Health Organization (WHO) the maximum amount of added sugar you should ingest in a day is 25 grams (for women and children) or 37.5 grams (for men). It may not sound like much in grams however it’s six teaspoons and nine teaspoons respectively.