09 Nov
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Segmedica and Research America Inc. Announce Merger of Companies

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Segmedica (xsperient®) and Research America Inc. Announce Merger of Companies

Segmedica, is pleased to announce that as of January 4th we have merged Segmedica (xsperient®) into the Research America Inc. family of companies. Research America was founded over 35 years ago and has grown to over 14 offices nationally with 300+ researchers

Buffalo, NY, January 4, 2021 – Research America, Inc., the top marketing research firm located outside Philadelphia, announced that it has acquired Segmedica (xsperient®). This expansion brings Research America’s cumulative number of acquisitions over the past six years to 16. Each of these acquisitions has created new capabilities for Research America, providing its clients with unique, all-inclusive services completed by one united team.
Segmedica is a prominent market research company in the field of applying the behavioral sciences to healthcare and wellness consulting, market research, and market segmentation. Located in Buffalo, NY, Segmedica has conducted hundreds of studies throughout the US and around the world.
“Merging with Research America will absolutely extend and strengthen our areas of expertise,” said Peter Simpson, Principal at Segmedica. “We are looking forward to this exciting new venture,” added Donna Simpson, Principal at Segmedica.

The team will remain in place and will continue to serve their long-term clients in the Pharmaceutical/Biotech, Medical Device, Nutrition, and other Health and Wellness industries such as Food and Beverages, Retail, and much more. With decades of experience in healthcare research, their unique and innovative methodologies provide deep, insightful research that goes beyond traditional “emotional research”.

Segmedica’s areas of expertise include the following:
  • •Disease areas such as Auto-immune, Dermatology, Pain Management, Oncology, Cardiology, Sexual Dysfunction, Gastroenterology, Ophthalmology, and more
  • •Medical Device areas such as Cardiac, Anesthesiology, Diabetes, Pulmonary, Surgical Devices, and many more
  • •Consumer Nutrition and Nutraceuticals such as Supplements, Nutritional Drinks, and more
  • •Consumer Experience in areas such as Disease Management, General Health and Wellness, Retail Food and Beverage areas as they relate to Health and Wellness, and more
  • •Health Services such as Integrated Delivery Systems, Health Insurance, ACOs, Hospitals, Physician practices, Medical Distributors, and much more

If you would like to learn more, please visit our websites at www.ResearchAmericaInc.com or www.Segmedica.com.

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28 May
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Segmedica to Present at the 2022 Intellus Summit

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Segmedica to Present at the 2022 Intellus Summit

Join Segmedica at the Intellus Summit Virtual Event in March. We will be presenting two case study sessions.

Session: Macrotrends in the Healthcare Multiverse – Essential Context for Forward Looking Research

Presenters: Segmedica & Linda Harrell, Becton Dickinson

Date/Time: Thursday, March 24 at 1:15PM-2:10PM ET

Description: Strengthen your influence and position by understanding and discussing these macro-trends influencing the healthcare multiverse: politico-societal pressures, climate change, digital technology, and retailization of healthcare.

Session: Adherence – A Complete Understanding

Presenter: Segmedica

Date/Time: Thursday, March 31 at 1:15PM-2:10PM ET

Description: There are global tools to understand and impact adherence behaviors in HCPs and patients. What are they based on? Join us and find out.

These 30-minute sessions, available on demand until April 30 to Intellus registrants, will be followed by a 25-minute live round table with the presenters.

For more details on the Summit and to register for the virtual event, please visit Intellus at www.Intellus.org or contact us with any questions you may have.

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08 Nov
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Research America Recognized as a Top Health Care Research Company by Quirk’s

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Research America Recognized as a Top Health Care Research Company by Quirk’s

Research America, the parent company of Segmedica, announces recognition from Quirk’s as part of the 22 Top Health Care Research Companies.

Earlier this year, Research America listed among one of the top full-service, qualitative, and quantitative research companies in 2021 and most recently has joined the list for the top health care research company by Quirk’s.

According to Robert Porter, CEO at Research America, “We are thrilled to be featured as one of 22 top health care research companies recognized by Quirk’s. Together with our Natural Marketing Institute and Segmedica divisions, we offer a unique powerhouse in the health and sustainability research industry.”

Segmedica, the Healthcare Center of Excellence division of Research America, is a full-service market research company using advanced techniques for qualitative and quantitative studies. Contact us to discuss your research needs and to learn more about our unique personality-based methodologies!

 

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22 Sep
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Segmedica to Present at the 2021 Food & Nutrition Conference & Expo™ (FNCE®)

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Segmedica to Present at the 2021 Food & Nutrition Conference & Expo™ (FNCE®)

Segmedica has been selected to present at the 2021 Food & Nutrition Conference & Expo™ (FNCE®). The presentation, Cart to Counter: Leveraging Personality Data and Technology to Boost the Grocery Experience, is scheduled for Sunday, October 17th at 11:30AM – 12:30PM CT.
We are what we eat but are we how we shop? The intersection between data, technology tools, and behavior change is a crucial crossroad. Much has been written about genetics, culture, and family in shaping dietary habits. Little has been said about personality, the most fundamental driver of behavior. In fact, personality shapes worldview, unconscious behavioral drivers, and the behaviors themselves. This session begins with a description of basic personality assessment and the results of research into dietary behaviors, leading into a discussion of how this data can be leveraged to impact the quality and nutrition of foods placed in the grocery shopping cart.
Examples of how grocery retailers are using consumer and behavioral data, artificial intelligence, and other technologies to impact shopper purchases, including of healthier foods, will be presented as well as the impact on nutrition guidance and counseling.
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23 Apr
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Segmedica Participates in DTC Perspectives Online Forum

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Segmedica Participates in DTC Perspectives Online Forum

Segmedica has be invited to present in an online forum conducted by DTC Perspectives, an expert events and content provider in the field.

Segmedica will be presenting internal Segmedica research on how and when COVID-19 patients will decide to return to normal healthcare activities such as office visits and elective procedures. This research is powered by Segmedica’s PersonaSmart™ personality based personas. The broadcast is scheduled for 1:30p EST on March 31st.

For more details contact us with any questions you may have

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23 Apr
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Segmedica to Present at the Virtual Pharmaceutical Market Research Conference

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Segmedica to Present at the Virtual Pharmaceutical Market Research Conference

Segmedica is presenting a paper, Achieving and Using a Great Segmentation, in the early afternoon of May 12th.
Whether HCPs or patients, US or global, chronic or ultra-rare, segmentation doesn’t always work out as we would like. There are reasons for this and most of the pitfalls are actually avoidable. Our suggested approaches can assure actionable insights and may also save significant time and cost. In this session, we dissect the current process and suggest, with examples, different ways of achieving a great segmentation and using it for a wide range of purposes.
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23 Apr
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Segmedica to Present at the 2021 Intellus Summit

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Segmedica to Present at the 2021 Intellus Summit

Join Segmedica at the Intellus Summit Virtual Event in April. We will be presenting two case study sessions on The Psychology of Pandemic Behaviors and Predicting Professional and Patient Healthcare.
These sessions, available on demand, are guides to thinking about how HCPs and patients react to a pandemic and learning about global tools to understand and impact healthcare behaviors in HCPs and patients.
We will also be hosting a live round table discussion on HCP and Patient Behaviors on Thursday, April 15 at 2:05PM-2:45PM EST.

For more details on the Summit and to view the full agenda, please visit Intellus at https://www.intellus.org/Events-Webinars/SummitVE-2021 or contact us with any questions you may have.

23 Apr
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Segmedica Launches Telepsychiatry in the Age of COVID-19

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Segmedica Launches Telepsychiatry in the Age of COVID-19

In this new ConnexionPoints® report, we provide an up-to-date view of telepsychiatry and the impact of the pandemic.

This study can be purchased directly from our site. For more details visit our Healthcare In America section or contact us today for an in-person or online demonstration of this new syndicated product.

23 Apr
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Segmedica Launches Modeling Consumer Behavior within Healthcare During COVID-19

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Segmedica Launches Modeling Consumer Behavior within Healthcare During COVID-19

In this new ConnexionPoints® report, we used qualitative research and psychology to probe the likely future behaviors of consumers in changing circumstances. We describe the drivers and barriers to returning to different levels of medical facilities during the COVID-19 pandemic.

This study can be purchased directly from our site. For more details visit our Healthcare In America section or contact us today for an in-person or online demonstration of this new syndicated product.

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23 Apr
Feature Articles, News

Segmedica Launches JourneySmart™

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Segmedica Launches JourneySmart™

Segmedica announces the launch of JourneySmart, enhanced patient journeys. We bring a unique perspective and set of tools to Patient Journey Research. Our PersonaSmart™ personality-based personas are globally validated and proven to work robustly across all conditions. Personality is the most fundamental driver of healthcare behavior.

For more details visit our JourneySmart section or contact us today for an in-person or online demonstration of this new tool.

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