Segmedica Launches Modeling Consumer Behavior within Healthcare During COVID-19
In this new ConnexionPoints® report, we used qualitative research and psychology to probe the likely future behaviors of consumers in changing circumstances. We describe the drivers and barriers to returning to different levels of medical facilities during the COVID-19 pandemic.
This study can be purchased directly from our site. For more details visit our Healthcare In America section or contact us today for an in-person or online demonstration of this new syndicated product.
Segmedica announces the launch of JourneySmart, enhanced patient journeys. We bring a unique perspective and set of tools to Patient Journey Research. Our PersonaSmart™ personality-based personas are globally validated and proven to work robustly across all conditions. Personality is the most fundamental driver of healthcare behavior.
For more details visit our JourneySmart section or contact us today for an in-person or online demonstration of this new tool.
Segmedica Launches RapidConnexion™ Personal Care and Beauty Series
These studies are brief but insightful and designed to bring you up to date with the impact of COVID-19 on their subject category in the USA. Including xsperient’s powerful PersonaSmart™ Behavioral Science analysis and recommendations for each product category.
Moisturizers
Sunscreen
Deodorants/Antiperspirants
This study can be purchased directly from our site. For more details visit our Lifestyle section or contact us today for an in-person or online demonstration of this new syndicated product.
Segmedica Releases Consumer Perceptions of Healthy Foods
Segmedica announces the completion of its sixth syndicated COVID-19 study. Consumer beliefs on healthy eating were evolving quickly before COVID-19. This new ConnexionPoints® report analyzes consumer needs by personality groups and provides a road map for adjusting marketing and product development programs.
This study can be purchased directly from our site. For more details visit our Lifestyle section or contact us today for an in-person or online demonstration of this new syndicated product.
Segmedica Releases Consumer Engagement with Alternative Healthcare Services
Segmedica announces the completion of a fifth syndicated COVID-19 study. COVID-19 has forced patients and medical facilities to expand telehealth and other alternative means of medical interaction. This means that the large number of patients who were not comfortable with telehealth and digital interactions before are now getting used to them. Will this last beyond COVID-19?
This study can be purchased directly from our site. For more details visit our Healthcare In America section or contact us today for an in-person or online demonstration of this new syndicated product.
Segmedica announced today the completion of a fourth syndicated COVID-19 study. This study is of value to all manufacturers working on COVID-19 vaccines and pharmacological solutions or are impacted by COVID-19 patients’ journey through the healthcare system. Built from up to the minute primary fieldwork with patients, caregivers, and HCPs, we document with video clips the detailed experience.
This study can be purchased directly from our site. For more details visit our COVID-19 section or contact us today for an in-person or online demonstration of this new syndicated product.
Segmedica Completes Personal Care and Beauty During COVID-19
Segmedica announced today the completion of a third syndicated COVID-19 study. In this report our PersonaSmart™ global personality-based personas are used to define how women are behaving in beauty, cosmetics and personal care and how to approach the two main personality clusters with differentiated messaging for competitive advantage.
This study can be purchased directly from our site. For more details visit our Lifestyle section or contact us today for an in-person or online demonstration of this new syndicated product.
Segmedica launches a new self-study course on Adherence and Persistence. This course includes a five-module program summarizing the learnings from the ConnexionPoints Complete Adherence and Persistence eHandbook.
Segmedica has published a comprehensive ConnexionPoints Adherence and Persistence eHandbook
Segmedica announced today the completion of its ConnexionPoints Adherence and Persistence eHandbook.
This product along with others from the Adherence and Persistence Program can be purchased directly from our site. For more details visit our Adherence and Persistence section or contact us today for an in-person or online demonstration of this new syndicated product.
Segmedica Completes Changing Behaviors in the Face of a Global Health Crisis
Segmedica announced today the completion of a syndicated COVID-19 study. Changing Behaviors in the Face of a Global Health Crisis applies Segmedica’s ground breaking PersonaSmart™ personality based tools to understand consumers’ response to COVID-19.
This study can be purchased directly from our site. For more details visit our Healthcare in America section or contact us today for an in-person or online demonstration of this new syndicated product.
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