Health and wellness behaviors tend to be stable. Culture, taste, and habit drive them. They can change radically for a fitness regimen, or drift slowly over time. In either case, a consumer’s personality type predicts their decision-making process and the marketing approaches which will influence them.
At Segmedica we apply psychology, neuroscience, and anthropology to understanding behavioral drivers. Optimize your market segmentation, positioning, and messaging using PersonaSmart.
Over many years of painstaking research, we have developed personality-based models which are strongly predictive of health and wellness decision-making processes and behaviors. They apply to health plan purchase decisions and to their management of their health and wellness.
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