Patients and their caregivers behave according to who they are, not according to what health challenges they face. People of different personality types manage disease-free wellness the same distinct way that they manage a disease. Differences in behaviors are contextual to the disease and the patients’ lives, but the underlying motivations and barriers to action are the same within each personality group.
Over many years of painstaking research, we have developed personality-based models which are strongly predictive of healthcare decision-making processes and behaviors. They apply to health plan purchase decisions and to patients’ management of their health and wellness.
The results of this research are now offered as PersonaSmart, a revolutionary new tool for linking personality type with healthcare and wellness behavior.
At Segmedica we apply psychology, neuroscience, and anthropology to understanding behavioral drivers. Optimize your market segmentation, positioning, and messaging using PersonaSmart.
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