Pharmaceuticals and Devices

People behave according to who they are, not according to what health challenges they face or treat. Patients of a particular personality type manage disease-free wellness the same way that they manage a disease. Differences in behaviors are contextual to the disease and the patients’ lives, but the underlying motivations and barriers to action differ in each personality group. The same applies to HCPs.

Over many years of painstaking research, we have developed personality-based models which are strongly predictive of healthcare decision-making processes and behaviors.

The results of this research are now offered as PersonaSmart, a revolutionary new tool for linking personality type with healthcare and wellness behavior.

We have developed models for:

• 1. Physicians (formerly known as PracticeModality™)
• 2. Nurses and other healthcare professionals
• 3. Pharmacists
• 4. Consumers, patients, and caregivers

At Segmedica we apply psychology, neuroscience, and anthropology to understanding behavioral drivers. Optimize your market segmentation, positioning, and messaging using PersonaSmart.