At the Quirks Market Research Conference in March, Segmedica gave a session on Science in CX. This talk covered the development of science-based personas to provide superior CX outcomes.
PersonaSmart™ is a platform of models and research techniques which uses a robust segmentation of personality types to understand choices and behaviors. With both personality-based and health and wellness engagement-based scales we deliver a market segmentation based on the deepest drivers of behavior along with a segment by segment interpretation of their customer experience and unmet needs.
Contact Kiran Palhan, Digital Marketing Associate to set up a discussion or a short webinar on Customer Experience based on science.