Do you seek to conduct market research in a way that encourages free, honest language from your respondents? True uninhibited language and released energy combined to deliver hidden insights. Added benefit – unstructured context provides the social and psychological underpinnings of their decision-making processes.
The technique involves a small group of respondents, HCPs, administrators or patients, or mixed groups of different types. They are given a series of tasks to perform without a moderator during the course of which they create a work product, present it and defend it.
SelfInspire has proved itself as an insightful technique over a decade. Now it is harnessed with PracticeModality® and PersonaSmart™, our standardized personality-based segmentations of HCP and Patients so that groups can be recruited with like personalities and groups can even interact with each other.
One common use in Pharma and Devices is patient typing. Using a large gridded board HCPs create profiles of patients with a particular condition and then review a new treatment description and work out which patient types they would manage with the new treatment. Their criteria for separating patient types always include psychosocial and socioeconomic factors. Using SelfInspire you can really find out how HCPs are going to apply your new product to the patient universe.
Contact Kiran Palhan to set up a discussion or a short webinar on SelfInspire.