Segmedica

Using Psychology and Related Sciences to Understand the Customer Experience

Customer Experience. Using Psychology and related sciences to understand the Customer Experience. At the Quirks Market Research Conference in March Segmedica gave a session on Science in CX. This talk covered the development of science-based personas to provide superior CX outcomes.

PersonaSmart™ is a platform of models and research techniques which uses a robust segmentation of personality types to understand choices and behaviors. With both personality-based and healthcare engagement-based scales we deliver a market segmentation based on the deepest drivers of behavior along with a segment by segment interpretation of their customer experience and unmet needs.

Contact Kiran Palhan, Digital Marketing Associate to set up a discussion or a short.

kpalhan@segmedica.com, 716-799-8244

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