Greg is a career marketing research professional. Prior to joining Research America, Greg was a founding member and partner for almost 20 years in his own marketing research firm, conducting full service custom projects for Fortune 500 clients. In 2015, the company was acquired by Research America. Previously, he held senior management positions in two other marketing research companies.
His career includes the development, management, and presentation of over a thousand marketing research studies, each custom-designed to meet the strategic and tactical business decision needs of clients. Those clients have relied on Greg for his ability to efficiently comprehend and distill business issues, design qualitative and quantitative market research solutions, and analyze, synthesize, and present findings including actionable recommendations.
Greg has experience across diverse industries with focus on agriculture, healthcare services, and pharmaceuticals. His research experience covers both qualitative and quantitative methodologies. He has chaired industry conferences (e.g., Pharmaceutical Marketing Research Group) and testified as an expert witness in U.S. District Court.