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Webinars
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Market segmentation is a staple project for all businesses and Segmedica is very expert in the art. As well as the classical attitudinal/behavioral segmentations, we offer advanced techniques proven to add insight and actionability without adding cost or time while eliminating risk of failure…
Healthcare in the US and around the world is going into an accelerated change mode. Some of these changes will profoundly impact the way we think about healthcare marketing and market research.
This webinar covers a number of areas, including changing sites of care, the impact of COVID-19, telehealth, and interoperable data…
Using PersonaSmart™, our proprietary personality-based Healthcare Provider personas, we can identify early adopters and understand how to bring along the later adopters for a new device.
This short webinar centers around a real case study of an in-line product, and will demonstrate how to use behavioral science to improve launch prospects…
Not long ago we were talking to a healthcare client market researcher about a possible segmentation. We were wondering, what kind of segmentation did they want? “Just the usual slicing and dicing” was the reply.
Even for a classical attitudinal segmentation, there is perhaps a bit more to it than that, but we got the general idea…
Segmentation can be enormously helpful in marketing, selling, marketing communications, clinical trials, call centers, and in any organization that has a healthcare touch point with consumers and patients…
We are what we eat but are we how we shop? The intersection between behavioral science and behavioral change is a crucial crossroad. Much has been written about genetics, culture, and family in shaping dietary habits. Little has been said about personality, the most fundamental driver of behavior. In fact, personality shapes worldview, unconscious behavioral drivers, and the behaviors themselves…
If you are concerned about the health and wellness of the African American community and how to encourage engagement with healthcare and with wellness behaviors, this short webinar is for you. Making up 14% of the US population, this is one of the least healthy groups and the most in need of help. In this webinar, we will cover…
A few percentage points on adherence and persistence will do wonders for a product’s financial health and create better outcomes and lower healthcare costs. A win all around. Yet, improvement is illusive and investment in adherence programs can feel like a waste…
They have been around since 1926. They were adopted by the US military. One helped bring Apollo 13 home. Even Marxists have used them. Focus groups – they have been a staple for as long as any of us can remember. But do we use them appropriately, and can they be turbocharged?
Different types of people have different routes through the patient journey and pause and finish in different places. While some of these differences are clinical or contextual, many are due to differences in personality and decision-making processes.
To avoid a vague and overgeneralized result, it is necessary to build the journey around a framework, and there are many to choose from. Personality is one, and various decision models provide a wide range of others…
North American and European companies tend to employ Anglo-European-Centric thinking and language to develop positioning and then “test” it as widely as they can afford. Often this testing is constructed on the basis of selecting a preferred message. In this session, we argue for an approach which builds local positioning and messaging within a global concept which will optimally connect with each cultural market…
COVID-19 is still a major impact on consumer behaviors, especially their willingness to attend medical facilities for routine visits, sickness visits, elective procedures, and tests. Our most recent study tracks consumer sentiment and behaviors since the pandemic started and provides vital insights into how to bring consumers/patients/members back to routine medical activities and avoid the costs of delayed treatment.
How will ongoing COVID-19 concerns impact your business? Different psychological groups of consumers behave differently under COVID-19. Join us in this short webinar for a review of brand-new US research showing these differences as well as how you can use this information to sharpen marketing tactics…
Although COVID-19 procedures and safeguards are in place, will patients come in for their checkups, their elective surgeries, or treatments? The answer is some will, but many won’t – so how will each person decide and how can they be influenced?
Join us for this short webinar on the very latest research on the drivers and barriers to consumers returning to normal office visits, elective surgeries, and other routine treatments. We will also cover general consumer sentiment about the pandemic and its social and economic impact…
Health and wellness stretch across many industry verticals from pharma to alternative therapies, from nutrition to telepsychiatry, from massage studios to retail pharmacies. While we all think in terms of different industries with different characteristics and needs, consumers do not think like that at all. They think of their lives as a whole. They think of prescription drugs and surgeries as being on a continuum with healthy eating and taking supplements…
Adherence is the last frontier for pharma, devices, diagnostics, and other manufacturers. Despite a general understanding that people often do not follow the rationally best course of action, we have mostly deployed rational argument rather than psychology to improve adherence. In many cases, adherence is a teachable skill.
Receiving and absorbing a message or concept is a process of learning. The mission of a message is to be understood and committed to long-term memory so it is recalled when purchase or usage decisions are being made and influences choices.
Can’t you understand plain English?!
Actually, many people cannot. For 28% of the US population, English is not a first language. Globally for 85% of people, English is not their first language.
As part of our continuing Webinar program,
Segmedica® presents positioning in the healthcare market and how it can benefit your research!
Hear from the company which has refined segmentation techniques for cost and time effectiveness and executability.
Join us for this free webinar which introduces and describes this unique methodology.
Join us for this short webinar to understand how to contribute to a more effective study design.
Join us in this 30-minute webinar to demonstrate exactly how standardized personality-based segments are revolutionizing the practice and reducing cost, time, and risk while deepening insights and assuring you of a usable result.
Join us in this 30-minute webinar to demonstrate exactly how standardized personality-based segments are revolutionizing the practice and reducing cost, time, and risk while deepening insights and assuring you of a usable result.
Join us in this 30-minute webinar to demonstrate exactly how standardized personality-based segments are revolutionizing the practice and reducing cost, time, and risk while deepening insights and assuring you of a usable result.
Join us in this free 30-minute webinar for a unique perspective and set of tools for customer experience research to explain behavioral drivers and how to influence them.
Join us in this free 30-minute webinar for a unique perspective and set of tools for patient journey research to explain healthcare behavioral drivers and how to influence them.
Do you need to know how patients and members will behave in the next year based on changes in the COVID-19 situation? How and when will they access the healthcare system for non-COVID-19-related treatments?
Join us in this 30-minute webinar to understand how different personality types have different issues and are making different decisions with respect to returning to routine healthcare events. Qualitative and quantitative data…
Join us in this 30-minute webinar for an overview of the study results and opportunities for your market.
Join us in this 30-minute webinar for an overview of changing beauty and personal care behaviors and an outlook into the psychology of feeling good in a COVID-19 world.
Join us in this 30-minute webinar as we examine the concepts of self-efficacy and personal control, which have been identified as the main predictors of an engaged patient, along with the keys to adherence and engagement we…
Join us for this must-see 30-minute webinar for an overview of the study results for Health Plans, Health Providers, and Health Services.
In this 30-minute webinar, we will update you on the latest trends, and use qualitative and quantitative research from our ConnexionPoints® syndicated studies to show you how consumers view in-store healthcare and wellness…
Join us in this 30-minute webinar for an overview of changing beauty and personal care behaviors and an outlook into the psychology of feeling good in a COVID-19 world.
Join us for the results of a pilot study in which we asked respondents of different personality types what were the important drivers and barriers to returning to normal healthcare activities and have built a “soft model”…
Join us for a quick tour of the psychology and anthropology of eating and how you can leverage it in product development and marketing.
Join us to learn about novel approaches to sample, qualitative research and four case studies demonstrating how deep insights were obtained in rare and in transient emergency situations.
In this webinar, we review ways in which Specialty Pharmacies can be integrated into the patient-provider-treatment triangle and suggest ways to enhance their value for your company.
Join us in this webinar to understand what steps you can take to improve adherence and persistence with treatment and to cut your costs overall.
This webinar will point the way for US healthcare to connect with the COVID-era patient, member, and client. Join us to chart the marketing plans for 2021 and 2022 based on our extensive researches into the psychology of pandemic-driven…
This webinar is intended for food and beverage, nutrition, supplements, grocery, and pharmacy as well as other verticals in hospitality, food service, fitness, and wellness. Join us to chart the marketing plans for 2021 and…
Join us for a review of our research results into the psychology and outlook for telemedicine.
This is something for everyone who needs to think more deeply about their market.
Offering you keys to improving adherence and persistence for your drugs, Segmedica’s twenty-year research program and assessment of hundreds of clinical studies define the key elements to boost results.
Qualitative and quantitative data drawn from our ConnexionPoints® syndicated COVID-19 studies will be brought together to give you a roadmap for success.
Many categories in the beauty and personal care industries have been severely hit by COVID-19. Why exactly? Of course some of the losses arise from lockdowns and quarantines, but that is only a part of the story. As people…
In this free short webinar, we will touch on the high points of this report and relate it to the findings of our other reports on the behaviors of the non-COVID-19 population.
In this free short webinar, we will touch on the high points of this report including how medical manufacturers can support health providers and plans.
Join us for a free short webinar touching on the highlights of the findings. The report itself can be licensed for $1,000 (single seat) or $1,500 (enterprise) USD.
In this webinar we will give an overview of the contents of this toolbox of understanding and the main conclusions from it.
Join us for this 15-minute webinar which introduces and describes this unique methodology.
In this webinar, we will briefly describe the psychological drivers of a range of health, food shopping, and nutritional behaviors under COVID and into post COVID times.
In this webinar, we will briefly describe the psychological drivers of a wide range of health maintenance behaviors under COVID and beyond.
In this webinar, we will briefly describe the psychological drivers of healthcare behaviors, including adherence and a return to medical visits under COVID and into post COVID times.
Whether your role is US or global, join us to challenge conventional thinking and move market research forward.
Whether your role is US or global, join us to challenge conventional thinking and move market research forward.
None of us knows what to expect for the rest of 2020, but reduced market research budgets has to be a strong possibility.
If market segmentation is about finding out who people really are, why are we doing so many costly projects?
Every drug we encounter suffers a very significant drop in adherence 6-9 months after initial prescription. The pharma industry spends $10 billion per year in DTC communication, almost all of which is aimed at patient acquisition,…
People react to situations according to who they really are, not what attitudes they may have at the moment or what situation they are facing. Traditional segmentation methods cannot account for this.
Join us as we explore where social action and market share meet and show you helpful tools you can use right now.
Join us in this 30-minute webinar to see our latest update on consumer food and beverage choices and an overview of nutrition and healthy eating in the age of COVID-19 using personality.
We all want to have qualitative respondents that give more and dig deep. Here’s a way to do it – lose the moderator! Our SelfInspire® self-managing creative groups have over ten years of delivering actionable insights…
Segmedica’s groundbreaking internal research program has demonstrated that Personality and its cousin, Worldview, drive much of HCP and patient healthcare decision making. Our PersonaSmart tools enable you to understand decision…
Our proven model explains the detailed drivers behind choices for beauty products. Optimize your positioning and marketing and grow share.
Segmedica has established that different personality types have very different beliefs and behaviors around nutrition. It is not surprising that they have very different behaviors in healthcare as well.
For Providers, Plans and Other Healthcare Services, PersonaSmart is uncovering the deepest of behavioral drivers and helping to optimize marketing and supporting population healthcare management.
Our models cover HCPs and Patients and are used in segmentation, positioning, messaging, adherence and patient journey. They can be licensed for use across all your projects.
Technological advancements allow for consumers and patients to interact with the healthcare system in increasingly novel ways, but the best-laid plans for digital engagement often do not translate to real-world uptake.
Patient journeys are an important window into patients’ lives and needs around a drug launch. However, traditional patient journeys can be time-consuming and costly.
Segmedica was selected to present a paper at The European Pharmaceutical Market Research Association’s June Annual Meeting in Poland – Beyond Behavioral Economics – A Holistic Approach to Behavioral Drivers.
Join Anne Lally, Director of Research and Innovation and Cultural Anthropologist, for a review of the research and an understanding of how these insights can benefit your organization.
In our ongoing research program into the impact of personality and other psychological factors on health and wellness behavior, we have demonstrated that different personality types make very different choices.
Join Anne Lally, PhD, Senior Market Research Manager and Anthropologist, as she discusses this novel methodology and the real-world benefits of empowering respondents through self-moderating groups.
Join Anne Lally, PhD, Senior Market Research Manager to see case studies and understand how to develop a patient research strategy.
In this webinar, you’ll learn about how developing a lexicon will improve your marketing messages.
In this webinar, we will review the principles to use in developing messaging that will create memory cues and allow your message to live on in the minds of your audience.
In this webinar, we explore the pervasiveness of prediabetes and the opportunities that presents for various industries.
In this webinar, we use neuroscience to redefine how segmentation is commonly executed, and we explore better segmenting options.
In this webinar, we will explore the retail healthcare delivery trend and how your industry can use this trend to your advantage.
In this webinar, we will demonstrate alternative, more effective approaches to market segmentation.
Are you likely to need a Patient Journey study this year?
As part of the ongoing Webinar program,
Segmedica will make available to you a webinar on Patient-Physician Dialogue.
As part of our ongoing Webinar program,
Segmedica will make available to you a webinar on Enriched Online Communities.
As part of our Webinar program,
Segmedica presents a webinar on Social Media Analysis and Insight and how it can benefit your research!
Segmedica will be hosting a webinar to unveil their latest innovation-SelfInspire a self moderating research technique.
As part of our Webinar program, Segmedica will be hosting a webinar on Ethnography and how it can benefit your research!
As part of our Webinar program, Segmedica presents a webinar on Healthcare Professional/Patient interactions and how capturing and analyzing these interactions can greatly benefit your research!
In this webinar, we will bring out extensive results from our ongoing research into consumer healthcare behavior (including under COVID-19) and our socio-political crystal ball, and predict what your customers will be needing from you in how you can succeed with them in 2022 and beyond.
We are what we eat, but how do we choose what to eat?
