Advanced Segmentation
Market segmentation is a staple project for all businesses and Segmedica is very expert in the art. As well as the classical attitudinal/behavioral segmentations, we offer advanced techniques proven to add insight and actionability without adding cost or time while eliminating risk of failure.
Outline of Topics:
- Attitudinal/behavioral segmentations – strengths and weaknesses
- Standardized and psychological segmentation using personality and heuristics (including behavioral economics)
- In-depth understanding of consumers
- Assessing different segmentation options and proposals
