Health and wellness stretch across many industry verticals from pharma to alternative therapies, from nutrition to telepsychiatry, from massage studios to retail pharmacies. While we all think in terms of different industries with different characteristics and needs, consumers do not think like that at all. They think of their lives as a whole. They think of prescription drugs and surgeries as being on a continuum with healthy eating and taking supplements.
In this free 30-minute webinar, we display the consumer personality in the round and demonstrate how decisions are made in the same way in all aspects of life, how trade-offs are calculated, and how to think of the bigger holistic picture when developing marketing and support programs.
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