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Changing Behaviors in Beauty and Personal Care Under COVID-19

Many categories in the beauty and personal care industries have been severely hit by COVID-19. Why exactly? Of course some of the losses arise from lockdowns and quarantines, but that is only a part of the story. As people of different personality types collide with the pandemic, they bounce off in different beauty and personal care directions, consistent with their fundamental drivers.
In this webinar, we combine our seminal research into personality and beauty with our more recent research into changing behaviors in the pandemic to explain the features and outlook for the new COVID-19 world, which will be with us for quite a long time.
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