Segmedica has proven that personality is the major driver of healthcare behavior. It’s not surprising to find that those behaviors are transferred to pet care.
In this webinar, we will review the contention that there are Dog People and Cat People, and propose a more fundamental personality-driven model. The keys to those behaviors are personality, worldview, and the connected reasons why people have pets.
Join Peter Simpson, one of the Principals at Segmedica, for a fresh view on the pet product and veterinary care markets.