As part of our Webinar program, xsperient presents a webinar on Social Media Analysis and Insight and how it can benefit your research!
Learn More About Social Media Analysis and Insight in the Healthcare Market.
Currently the focus of social media monitoring has been on data collection and emotional inferences from what is being said. But, what about why it’s being said and the implications of the context? In this webinar we describe a new way of looking at Social Media Monitoring and how to utilize innovative analysis techniques to gain better insight to shape your marketing campaigns.
In this webinar we will discuss:
Uncovering themes in conversational language
Psychology based natural language analysis
Patient Tracking-not only as patients, but as consumer/patients
The benefits of multi-modal research when combined with Social Media Monitoring