They have been around since 1926. They were adopted by the US military. One helped bring Apollo 13 home. Even Marxists have used them. Focus groups – they have been a staple for as long as any of us can remember. But do we use them appropriately, and can they be turbocharged?
In this short webinar, we review the pros and cons of groups and some of the research that surrounds them. We will describe a number of cutting-edge group techniques which can be used to better fit group methodology to your research objectives.
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