We all want to have qualitative respondents that give more and dig deep. Here’s a way to do it – lose the moderator! Our SelfInspire® self-managing creative groups have over ten years of delivering actionable insights to medical manufacturers of all kinds.
These groups have unique characteristics:
No questions – only tasks
No moderator – the respondents self-manage
Much more energy and commitment from respondents
Clients love this approach. It’s fascinating to watch and delivers every time.
Join Peter Simpson, one of the Principals at Segmedica, for an overview of the unique qualitative methodology that de-emphasizes the moderator and places the respondent at the center of the research.